The All-in-One CRM for Optometrists

Simplify patient scheduling, automate communication, and grow your practice with powerful tools—built specifically for optometry professionals.

Trusted by 1,000+ Eye Care Practices

Why Optometry Practices Fall Behind Without the Right CRM

With InLink CRM, You’ll Simplify Operations and Strengthen Patient Relationships

InLink CRM is purpose-built for optometry clinics and private practices that want to elevate client experiences, boost revenue, and streamline internal processes. From lead generation to appointment reminders and follow-ups, our platform helps you focus on patient care—while we automate the rest.

Everything You Need to Run & Grow Your Optometry Practice

Comprehensive Workflows

Pre-Built Funnels

Automated Invoicing

Email Nurture Sequence

Stale Leads Reactivation

Professional Landing Pages

Sales Pipeline Management

Reviews & Referrals

Automation Workflows That Boost Your Bottom Line

Our all-encompassing system ensures no aspect of your marketing is overlooked:

  • New Lead to Booked Appointment – Guide new inquiries to confirmed bookings

  • Appointment Follow-Ups – Reduce no-shows and keep patients informed

  • Database Reactivation – Uncover new revenue from existing contacts

  • Smart List Segmentation – Personalize communication by age, service type, or patient history

  • Two Years of Pre-Written Weekly Emails – Stay connected with engaging, informative content

  • Birthday, Holiday & Annual Check-In Messages – Keep your brand personal and memorable

  • Automated Invoice Delivery – Get paid faster, without the manual steps

  • Reviews & Referrals Sequences – Encourage happy patients to spread the word

Keep Your Practice Top-of-Mind Year-Round

With InLink, you get 2 years of professionally written nurture emails, ready to go. These campaigns are designed to keep patients engaged, informed, and returning for their annual exams—without lifting a finger.

The one you’ve been looking for.

Try for free.